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Picon is a caramel coloured alcoholic beverage developed in 1837 by Gaétan Picon. A popular aperitif in the east and northern regions of France and traditionally served as bitters with beer. It is produced using fresh oranges which are first dried before being blended in a solution of distilled alcohol. Gentian (crystalised violets) and quinquiana (herb flavoured bitters) are then added, followed by sugar syrup and caramel. Picon has an abv of 18% with 70% of the 4 million bottles produced each year being sold in France. It is sold under the slogan: "Il n’est plus une partie du globe où n’ait pénétré le Picon" (There
is no longer any part of the world where Picon hasn’t penetrated.)


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